Board game / Unconscious Bias
How much of our judgement comes from evidence, and how much comes from perception?

FACE VALUE
Featured Work
I approach every project as a question first, because the question is usually where the interesting bit lives. The work below is just how I chose to answer them.
Selected Experience
Local football, matchday attention and the strange magic of getting people to care before kick-off.
Built the invitation around the feeling of watching films with people who argue about them afterwards.
A playful collecting idea with enough nostalgia to make adults admit they still want the shiny one.
Small experiments, brand thoughts, half-built systems and things that began with: wait, what if?