About, roughly
I like people, patterns and ideas that refuse to sit still.
I'm Aron. I tend to get attached to questions, then follow them into campaigns, games, brand worlds, awkward conversations and occasionally a spreadsheet.
The through-line is curiosity. Not the neat kind that looks good in a personal statement. The slightly inconvenient kind that asks why people trust a logo, why a football chant spreads, why a board game exposes someone faster than a focus group, and why AI feels magical until it suddenly feels very human.
Faith keeps me grounded. People keep me interested. Advertising, branding, technology, football, beer and board games keep giving me new ways to look at the same old question: what makes us care?
Things I've learned
The best ideas usually sound ridiculous at first.
Research is only useful if it changes something.
Board games are one of the best ways to understand people.
A good question can do more work than a polished answer.
Most brands are more interesting when they stop talking about themselves.
Oh, and not that you care...
I also graduated with First Class Honours in Media & Communications from the University of Greenwich.